Google Rankings

There are many advantages which website ranking provides over the additional forms of advertising to the websites. This article will explain about how the 2 techniques are used to get the desired results. However the aim of both the techniques is the same. Both of these aim at increase in web trafficking.

Advertising – This is a traditional form of publicizing a website and will be of little help in today’s world. It is useful in business sectors but this is a different case. Advertising is a push marketing strategy which forces the presence of a website which creates an interest even for the people without interest. However, many people find it irritating to have pop ups suggesting them to look into websites when they are in busy work.

Website ranking - This is a pull strategy used by website owners and search engine together. In this method, the websites are not forcing their existing upon the viewer. But the viewer comes in search of them. Here the website is cited in the search engine page which pulls the visitor to click on the website and take a look at it. This method uses key word optimization and link building to get the position of top slot in the search engine. This is a long term approach which has longer affects than that of advertising. While a website pays a lot of money to advertise itself on web pages and networking sites, Google ranking is a very economical method which involves very less investment.

However one must realize that website Google rankings is not always beneficial to all kinds of websites. There are certain websites for which push strategy form of advertising proves to be more beneficial. But there is also no harm in using both the techniques for one website as the publicity gained is more.